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Our mission

Our mission is to become the leading platform for virtual experiences by empowering guides to create, run and share their tours. We are united in our mission to allow everyone to experience the excitement and exhilaration of virtual traveling. The unifying principle we share is the passion for inspiring travel enthusiasts. We want to bring the world a little closer together – connecting and uniting continents, cultures, cities, and people with just one click. We remove the boundaries of conventional traveling, as everyone should have the opportunity to explore new places worldwide and connect with other travel enthusiasts.

Our founder's team

Tal Natalie Shifrin

Co-Founder & Chief Experience Officer

Lars Heinemann

Co-Founder & Chief Executive Officer

Nikola Davidovic

Co-Founder & Chief Technology Officer

Danilo Vulovic

Co-Founder & Chief Research Officer

"Through Reachabl, we give the power of storytelling back to tour guides around the world."

Tal Natalie Shifrin.


We connect people of all nations with our platform. Our values are the basis of our actions. By embracing our users, hosts, partners, and team members’ different perspectives, we respect their diversity. We believe this makes us more open, innovative, and competitive. We see mutual respect as the fundamental tenet of everything we do.


We care about our future. We are also aware of our responsibility in the wake of the climate crisis. We are committed to sustainable tourism, reducing the carbon footprint associated with global traveling. For us, sustainability means assuming social, economic, and ecological responsibility.


Our interaction with customers, colleagues, and business partners is characterized by commitment and reliability. Honest and transparent communication is essential to us. In doing so, a fair exchange at eye level is a priority for us. It is a matter of course for us to comply with agreements, standards, and applicable law.


Technology is becoming more and more self-evident. An overwhelming amount of options makes it increasingly difficult for us to make decisions. We, therefore, focus on simplicity at Reachabl. Our platform is designed to be intuitive and as user-friendly as possible for our customers, making our tour experiences accessible to everyone.